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Tuesday, July 7, 2009

AdAge: Can an Ad Campaign Make Millennials Love Plastics?

YUCK. Let them know that AVOIDING plastic is cool...

ten million bucks to convince you that plastic isn't bad for you and the environment? wow.

In an effort to improve the public's perceptions of its products, the plastics industry will launch a $10 million social-media blitz aimed at millennials. Created by the Apco Worldwide agency for SPI, the industry trade group, the four-year effort is designed to spark viral conversations among millennials about the many benefits of plastic. This interview with SPI President-CEO William Carteaux took place at last week's NPE2009 conference in Chicago.

More HERE

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