21st Century Waterfall

Computer animation comparing the US rate of plastic water bottle recycling (approx. 100 bottles/second) to the nonrecycled
rate (approx. 845 bottles/second; see image) for 2005.

This computer animation was made to raise awareness about bottled water, and its surprisingly poor recycling rates. Since its recent popularization, bottled water (in all its flavors) has become ironically one of the most consumed, yet least recycled beverages. For example, it is estimated that in 2005 alone approximately 30 billion plastic water bottles were purchased in the US, with only about 12% recycled (in part due to out-dated deposit laws), and the remaining 25 billion bottles landfilled, littered or incinerated.

Reduce, reuse, recycle. Innovate.