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Tuesday, April 29, 2008

War on Plastic: IKEA

Ikea wages war on plastic

CRUSADE AGAINST ECO-UNFRIENDLY BAGS CULMINATES IN OCTOBER
Mercury News

Since March 2007, "Bag the Plastic Bag" has been the rallying cry at Ikea stores nationwide. The yearlong goal throughout the furniture and accessories chain: Save trees and sequester carbon dioxide by reducing plastic bag consumption - from 70 million to 35 million - and persuading customers to fork out 59 cents for the store's new reusable bag.

It's a year later. The results are in. And they are stunning, reports Mona Astra Liss in Ikea's corporate office in Pennsylvania.
Turns out 92 percent of the store's patrons went for the blue tote or used their own. The 8 percent who preferred plastic were dinged a nickel each, resulting in $300,000 that Ikea donated to American Forests, a non-profit citizens' conservation organization (www.americanforests.org).

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